A business must account for numerous factors to ensure its market surge. Among the most notable ones is marketing. In today’s digital age, no business can survive without effective digital marketing.
But with every business opting for online marketing, what is the best approach? Well, 92% of marketers believe it to be video marketing, and understandably so. The human brain is designed to notice moving objects, making videos the best medium to attract user attention.
Video marketing’s worth in the modern market cannot be overstated. It triggers the human psyche and even maintains longer attention. Therefore, using the approach can render esteemed results, and the market is filled with examples proving it.
If you are still wondering whether video marketing is the way to go, the given statistics will help you make an educated decision. These are the Top Video Marketing Stats Every Marketer Should Know from expert video marketing firm, Topbunk.
1. More Than 86% Of Businesses Use Videos For Marketing.
In 2021, over 86% of businesses are using video as a marketing solution. The numbers have constantly grown over the years, with 85% using it in 2020, 81% in 2018, and merely 61% in 2016. As more businesses are implementing the approach to get better results, more ventures are inclined to integrate it.
2. Videos Are 10x More Likely To Garner User Interaction Than Texts.
The primary reason why businesses are opting for videos is the results they provide. Content is an effective medium to interact with users, but videos enhance productivity by ten times. Thus, posting videos on social media channels is the best way to get more customer engagement.
3. Mobile Video Consumption Has Gone Up 17 Times Since 2012.
The market has faced drastic changes since 2012, especially in intuitive spaces like marketing. In the previous decade, global mobile video consumption has grown 17 times. The fact goes to show videos’ prominence among modern users.
It is no fluke that most of the viral content on the web is in a video format. That is why we are witnessing more platforms (TikTok, Instagram Reels, YouTube Shorts) targeting short videos above everything.
4. Almost 99% Of Marketers Will Continue Using Videos In Marketing.
Given the ROI videos are offering, it is not surprising that 99% of marketers using videos in marketing will continue to do so in the coming years. What’s more, more than 67% plan to increase their spending while 29% aim to maintain the investment.
5. More Than 55% Of People Watch Online Videos Daily.
Customers are not merely consuming videos on a whim; it is a routine for them. That is why over 55% of people accept watching online videos daily. The numbers grow up to 78% when it comes to weekly video consumption. In the US alone, adults are spending more than 5 hours every day on video content.
Brands like Wired and Vogue have already articulated video posting rituals to capitalize on the audience. Posting regular videos can be tough, but given the approach’s productivity, the trouble is undoubtedly worth it.
6. 91% Of Marketers Are Content With The Results Generated Through Social Media Video Marketing.
Over 91% of marketers feel they get ample results by posting videos on social media channels. Moreover, 93% of them even started getting new clients and customers through videos. With people consuming videos daily, a new trend is bound to emerge frequently. Businesses can leverage such trends and challenges to improve their results instantly.
7. 84% Of Customers Accept That A Brand’s Video Compelled Them To Check Its Services Or Subscribe To Them.
Talking about video marketing’s effectiveness, 84% of customers have agreed that the sole reason they checked out a brand is its videos. So now you know that performing SEO on videos can directly improve your business’ revenue. With more brands adopting the approach, the numbers are only expected to grow with time.
8. 15% Of The Content Shared Across Facebook Consists Of Videos.
Although Facebook is not the first choice of the current generation, the platform still holds a massive global user base. Amid the data shared between the worldwide users, 15% is made up of videos. The social media channel even scores an engagement rate of 6.01% with videos.
Moreover, the ideal video length on the platform is between 2 to 5 minutes. Businesses can incorporate the finding in their marketing campaign if a part of their audience uses Facebook.
9. Tiktok Scores Over 1 Billion Views Daily.
The internet has a love-hate relation with TikTok, but nobody cannot deny its global prominence. The platform garners over 1 billion views every day, making it a hub for brands catering to a younger audience. Even Instagram Stories score over 500 million daily users, offering ample space for businesses to capitalize.
10. 48% Of Users Want Videos To Comprise Specific Products/services.
While videos are cultivating esteemed results, businesses should note that not every video will render similar results. Over 48% of users asking for videos that include specific products to services, thus proving the point. However, it does not mean that your brand should opt for complete personalization. Keeping the approach mildly generalized is the way to go and can help the brand score better results.
Since videos make up a major part of every brand marketing nowadays, it is pivotal for your business to understand why. The given video marketing statistics show how videos are helping organizations globally. Go through the statistics and use them to prepare the best video marketing strategy today.
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